Trump's Facebook Engagement Declined By 45 Percent Following Algorithm Change

March 01, 2018

In January, Facebook introduced a major change to its newsfeed algorithm. In a post, CEO Mark Zuckerberg claimed that the change aimed to give greater emphasis to posts from “friends, family and groups” and less to “businesses, brands and media.” The change was followed by a promise to promote what Facebook calls “broadly trusted” news sources on the platform.