Apple's iPhone X could be make or break for the world's most valuable company

November 02, 2017

Apple's iPhone X goes on sale Friday, and it's without a doubt one of the most important device launches in the company's history. At a $999 starting price, the flagship device has to impress, and prove that Apple can still innovate. The U.S. technology giant has been criticized at times for not being the market leader when it comes to technology.