Apple and Google have held the top two spots for six consecutive years, according to Interbrand’s Best Global Brands report, while Facebook slipped one place in 2018 to ninth after being the fastest growing brand for five years.
Apple CEO Tim Cook hit out at tech companies that claim more customer data leads to superior products, saying that's a "bunch of bunk." In an exclusive interview with Vice News Tonight that aired Tuesday, Cook did not name any names but appeared to admonish the likes of advertising giants Facebook and Google, which rely on data sharing with third parties.
In his book, "Rewiring Education," John D. Couch explores how teachers can use technology to improve the learning experience. Couch is Apple's vice president of education, and he points out that today's students are digital natives: They grew up with the iPhone, Facebook, YouTube, Instagram and Wikipedia. As a result, they don't see technology as a tool, as previous generations did.
Apple Inc said on Thursday it will host an event on Sept. 12 at the Steve Jobs Theater in the company's Cupertino, California, campus, where it is widely expected to unveil new iPhone models. Analysts believe Apple plans to release three new smartphones this year, including one with a larger display than previous models. Analysts also expect Apple to release an iPhone with a edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.
The educational version of the game will be accessible on iPad from September, around the start of the new school year for most students. The app will be a free download from the App Store, and is designed for use with the Education Edition subscription sold from Microsoft.
We’ve known for years that Steve Jobs hated multi-button mice, but based on the peripherals the man developed, I’m not sure Steve Jobs didn’t just hate mice, period. It’d be a touch ironic, considering he’s generally credited with introducing the GUI to mainstream personal computing, but I think it’s possible that the Apple USB Mouse was actually Jobs’ angry revenge against all the people who wanted a two-button Apple mouse.
Apple hit a market cap of $1 trillion on Thursday, as the iPhone maker became the first publicly traded U.S. company to reach the valuation. The stock rose nearly 3 percent after a strong fiscal third-quarter earnings report earlier this week, briefly hitting a session high of $207.05 in midday trading before falling back below $207.
"While Apple's current R&D spending is large, our benchmarking analysis suggests that Apple appears to still be underspending on R&D today, perhaps by a factor of 2x," he writes. Combined with Apple spending much less on mergers and acquisitions--just 2% of its free cash flow versus an average for its peers of 25%--it suggests to Sacconaghi that “Apple may be ‘underinvesting’ in innovation."
According to the complaint, about 5,000 of Apple's 135,000 employees (3.7 percent) are "disclosed on the Project," which Apple has never openly discussed. Of those employees, 2,700 are designated as "core employees" on the project, giving them access to certain databases. The term disclosed refers to people working on or knowledgeable of the company's efforts in autonomous driving and related technology.
"Apple is most exposed," Neil Campling, co-head of global thematic group at Mirabaud Securities, told CNBC by phone Tuesday. Drilling into the numbers you can see why. In its last fiscal year, Apple generated nearly 20 percent of its revenues from Greater China, which equated to $44.7 billion. In 2017, it shipped over 41 million iPhones into China and was the fifth-largest player in the market, according to data from IDC. On top of that, it has around 40 stores in China.