Today, we use our phones to do everything from hail rides to find dates to avoid any and all eye contact on public transportation. Of course, there were and are other smartphones out there, but it is hard to argue with how the iPhone has captured the consumer imagination with the potent combination of Apple’s technology, secrecy and flair for design.
At a White House gathering of tech titans last week, Timothy D. Cook, the chief executive of Apple, delivered a blunt message to President Trump on how public schools could better serve the nation’s needs. To help solve a “huge deficit in the skills that we need today,” Mr. Cook said, the government should do its part to make sure students learn computer programming.
As schools are increasingly minding costs, high product prices are hurting Apple’s efforts to penetrate the education market, and it’s losing market share to Google. Schools are finding that for the price of a single Apple device such as an iPad, they can purchase several mobile devices from Google.
Apple co-founder Steve Wozniak has arguably been called "The inventor of the personal computer." But even if you believe that the title belongs to one of the pioneers before him — you can't deny Wozniak's contribution to modern-day computers.
“One benefit of [Apple’s App Development Curriculum] is that if you look at the 2 million Jobs we’ve created in the economy, about three-quarters of those, give or take are in app development,” said Cook, “That segment of economy has really grown leaps and bounds since the introduction of the App Store in 2008.”
If there’s a common thread that unites the rival technology giants Apple, Google, and Microsoft in the education market, it’s this: They’re big. The three major tech companies -- along with Amazon, a relatively new player on the scene -- go head-to-head in vying for big chunks of school business, most notably in sales of devices and operating systems, and they try to forge their own paths in others.
The fund comes as President Donald Trump has made bringing back manufacturing jobs a big part of his agenda, and it fits into Apple's larger effort to create jobs across its spectrum, from its own employees to app developers to its suppliers. As advanced manufacturing jobs are in high demand in the U.S., the sector was already high on Apple's list of priorities, and Cook hopes the investment will spur even more job creation.
The $70 price drop makes the entry-level iPad more competitive, particularly among schools that can now snag the tablet for under $300 at educational pricing. Businesses that are motivated by price and don’t require more advanced features in the iPad Pro will also be giving the iPad another look as a result of these changes, according to Avi Greengart, research director at GlobalData.
Apple said on Tuesday that Swift Playgrounds would be available in Simplified Chinese. Swift Playgrounds is an app, only available on iPads, that helps kids learn to code through games. Not only does Playgrounds help kids learn to code, but it teaches them Apple's new coding language, Swift, released in 2014.
There are a variety of things to consider in this argument, the first being price. There’s no way around it: Chromebooks are more affordable than Apple devices. You can get and partnerships between Google and school corporations are plentiful, making the price even lower than that. On the other hand, iPads have gotten significantly cheaper over the years.