Science Career Ads Are Disproportionately Seen by Men

August 01, 2018

Women see fewer advertisements about entering into science and technology professions than men do. But it’s not because companies are preferentially targeting men--rather it appears to result from the economics of ad sales. Surprisingly, when an advertiser pays for digital ads, including postings for jobs in science, technology, engineering and mathematics (STEM), it is more expensive to get female views than male ones.