Amazon May Have Outsmarted Itself With HQ2 Tactics

November 16, 2018

Amazon’s search for an HQ2 -- which it turned out will be a couple of expanded branch offices in New York City and the Washington area, according to multiple reports -- was tacky but successful, at least in the short term. Holding a public municipal competition for Amazon’s affection was a master stroke that generated maximum exposure for the company, delivered it valuable information about cities and states and pitted local governments against one another to extract gains for Amazon.